Deerfield Associates has been retained by Brooks School, located in North Andover, Massachusetts, to conduct a national search for a Director of Communications & Marketing.
Reporting to the Head of School, the Director of Communications and Marketing is Brooks School’s chief communications officer and a leader in institutional strategy. The director of communications and marketing will promote Brooks School to external and internal audiences in support of our mission. In collaboration with the senior leadership team and board of trustees, the director of communication and marketing will lead all of the school’s communication and marketing efforts. This will include the development and execution of plans focusing on media relations, community relations, internal and external publications, social media platforms, signage, and the school’s website.
The Director’s leadership enhances the regional, national, and international profile by working with campus partners to identify and communicate effectively with existing and new internal and external audiences. The Director’s work will focus especially on potential parent and student communities, reinforcing and broadening the appeal of Brooks School’s identity by articulating the Brooks School value proposition across multiple platforms; enhancing its competitiveness in the independent school market; and setting the tone and direction for marketing and communications in admissions, development, alumni relations, parent relations, and student engagement.
The Director manages internal and external communications, as well as community, media, and public relations and crisis communications. Under the Director’s leadership, the Office of Communications and Marketing develops targeted, accurate messaging disseminated online via email and the Brooks School website, through social media, and in print to meet Brooks School’s needs. The Director is responsible for keeping the school’s communications vehicles current and creating and implementing metrics for success. The Director also regularly seeks out and evaluates new ways to reach audiences.
Because accurate and efficient internal communications are essential to strengthen the community and ultimately the school’s value proposition, the Director will lead efforts to keep internal communications timely and up to date. The Director will be a valued partner and team member to the offices, committees and task forces that serve the faculty, staff and students. The Director will regularly be visible on campus and ensure a communications presence at key times, such as meetings for business, faculty meetings, alumni and parent events, opening days, and graduation.
The opportunity is available in July 2023. For more background on Brooks School, please visit: www.brooksschool.org
Competencies:
Head of School
John R. Packard was appointed head of school in 2008. He was formerly dean of faculty at Brooks, a position he held since 2000. Previously, he was assistant director of admission and assistant dean of students.
Mr. Packard first came to Brooks in 1990 and has taught history for 15 years. He has also served as dorm master for 15 years and has coached soccer, ice hockey, baseball and lacrosse. He is a graduate of Franklin and Marshall College, where he captained the soccer team. He holds an M.A.L.S. from Wesleyan University. Mr. Packard had his wife, Kim (Brooks class of 1987), have two children.
Brooks School benefits includes medical, dental, a generous TIAA-CREF retirement plan, and substantial vacation time that coincides with the school calendar.
At Brooks School, we seek to provide the most meaningful educational experience our students will have in their lives. Brooks School believes that realizing a mission aimed at providing the most meaningful educational experience its students will have in their lives requires intentional work to build and foster diversity, equity, inclusion and belonging for all members of our predominantly residential school. As such, we seek a diverse candidate pool that includes those who are traditionally underrepresented and less familiar with boarding school life.
There may be occasional need to travel on behalf of the school, but this will not be a primary component of the position.
The school will make any offer of employment contingent upon a candidate being authorized to work in the United States, and successfully completing criminal offender record (CORI) and sexual offender record (SORI) background checks.
Brooks School strives to be an anti-racist school, understanding that this work is continuous and is central to our role as an educational institution. Racism and other forms of systemic oppression are deeply rooted in all institutional and societal structures: We condemn institutional racism and white supremacy in all forms, including those that exist at Brooks. As a community that values each member’s sense of belonging, our goal is to foster an inclusive environment in which everyone can live, work and learn free from prejudice, discrimination and marginalization. While we recognize that racism occurs both intentionally and unintentionally and is often a result of unconscious bias, we also know that its presence hinders our ability to provide the most meaningful educational experience our students will have in their lives. Therefore, at Brooks School we are united in the fight to identify, acknowledge and dismantle systems of oppression and inequality. In order to do this work effectively, we will draw on our foundation: strong community, core values, and commitment to care, support and growth of every member of the community.
Brooks School does not discriminate on the basis of race, gender, color, sexual orientation, disability or religion in the administration of its educational policies, admission policies, employment policies, financial aid and loan programs, athletic programs and other school administered programs and activities.
To explore this superb career opportunity on a highly confidential basis please send your resume, letter of interest and a list of four (4) references, including contact information, (who will only be contacted by the search firm if mutual interest is determined) to:
Doug Cooney, Executive Search Consultant, DEERFIELD ASSOCIATES Executive Search, Inc.
572 Washington Street, Suite 15, Wellesley, MA 02482 Telephone: 781-237-2800.
Email: jobs@deerfieldassociates.com